MOTEGI RACING

Performance meets history. Motegi Racing, which engineers and supplies high-performance wheels for street, enthusiast and professional-level race competition, was looking to announce the launch of a high performance racing division, along with major initiatives that would position the brand to be a global leader in the performance wheel market. Early in 2011, Motegi announced four key racing partnerships that would make Motegi Racing the official wheel supplier to the AMG Mercedes race team for DTM, the Ferrari 458 GT3 prepared by Michelloto for the European GT Championships, the MSE Ford Racing Rallycross team and The Need For Speed Scion racing team for the Formula Drift Series. Additional plans included penetration of all levels of global motorsports series including Indycar, F1 and Le Mans.

Already leading the brand development and strategy for Motegi Racings sister companies (ATX, American Racing and KMC) I was engaged to create a launch strategy announcing the racing division at the 100th Anniversary of The Indianapolis 500. From mobile, social and traditional brand communications to on-site management, real-time interactive programs and public relations Motegi Racing became one of the largest stories of the race weekend and brought not only needed exposure of its racing wheels, but also led to campaigns featuring Motegi sponsorships of professional drivers such as Tanner Foust, Townsend Bell, Frederick Aasbo, Paul Tracy and Justin Wilson.